We've had a soft spot for Soumah for a long time. David was pouring their wines as sommelier well before we were in the Enomatic business. So when we took over Australian distribution and Soumah came on board as a customer, it felt like a full-circle moment.
They already had three 2-bottle Enomatic units running at the cellar door. And recently, they added two Unica Start 8 Black Charms.
Sixteen more bottles. Perfectly preserved. And looking the part.
Why the Start 8?
The Unica Start is a staff-operated system – no cards, no software, no complexity. Your team presses the button, the wine pours. What it does offer is reach: eight bottles per unit, each held under inert argon gas, each available by the glass without waste or worry about what's been sitting open.
For a cellar door like Soumah's, that matters. When you're showcasing your own label, the conversation at the counter matters just as much as what's in the glass. Having 16 more wines available to pour by the taste or glass – still fresh, still showing their best – changes what that conversation can look like.
The Black Charm finish is the newest addition to the Unica Start range, and it suits the aesthetic of a modern cellar door. Matte black, clean lines, and enough presence to make people stop and look.
Long-term partners, not just a supplier
What we love about working with Soumah is the trust that's built up over years. They've seen the machines work, and know what they can do for business. They understand the argon, the calibrated pours, the consistency. When it came time to add capacity, the conversation was about fit-out and timing – not whether it was a good idea.
Brett Butcher, Vigneron and Founder, put it simply:
"I'm very happy with the service from David and Phoebe. Everything was done as promised and on time. The new Enomatic 8 bottle systems we installed are working well and helping market our wines at the Cellar Door."
That's the job. On time, as promised, and working exactly as it should.
If you're thinking about your cellar door
A well-run Enomatic setup changes what's possible in your cellar door – the range you can offer, the quality you can guarantee, and the experience your visitors take away. Whether you're starting fresh or adding to an existing setup, we'd love to talk through what makes sense for your venue.
Soumah is located in the Yarra Valley, Victoria. Wines available to taste and purchase at the cellar door.
