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Let customers taste. Then watch them buy.

Wine Dispensers for Bottle Shops & Liquor Retailers

The biggest challenge in wine retail isn't product, it's persuasion. A customer who tastes a $35+ bottle is far more likely to buy it (and come back for more) than one guessing from a shelf tag.

An Enomatic wine serving system lets you open premium bottles for tasting without the waste, offer self-service or staff-poured experiences, and keep every bottle fresh for up to 21 days.

The result: more sales, better margins, and a bottle shop people love to spend time in.

Enomatic wine dispenser bottle shop Australia
enomatic wine machine retail

As used at...

IGA Liquor Mansfield enomatic wine machine retail

The challenge every bottle shop faces

You've got great wine. The problem is getting people to trust something they've never tried before. A customer who tastes a $35+ bottle is far more likely to buy it than one guessing from a shelf tag. (You already know this.) But offering meaningful tastings has always come with a catch: if it doesn't move, you've lost money.

So most bottle shops play it safe. The same affordable wines at tastings. Or waiting for reps to host tastings on their schedule, not your customers'.

Enomatic changes the maths.

Open your best bottles. Keep them fresh for 21 days.

An Enomatic wine dispenser uses high-purity argon gas to preserve each open bottle. It doesn't alter the taste. It just stops the clock on oxidation.

With an Enomatic in your bottle shop, you can:

  • Offer a rotating range of wines throughout the week
  • Run tastings with zero extra staff required
  • Build loyalty and membership programs around in-store wine access
  • See exactly what your customers are drinking – and use that data to buy smarter
  • Monetise your tasting program for an additional revenue stream
wine dispenser bottle shop Australia

Which Enomatic works best for your bottle shop?

Two different experiences. Both built on the same preservation technology.

Card Operation

Turn tastings into a destination.

Customers use a pre-loaded card to pour their own selections – no staff needed. Or alternatively, staff have the access cards, allowing the machine to be fully visible but license-compliant.

Best for:

  • Shops running a membership or loyalty program
  • Retailers who want the Enomatic on display, but can't have customers pouring for themselves

Cardless Operation

Simple, powerful, zero complexity.

The unit sits behind your counter. Staff press a button, wine pours. No cards, no software, no big learning curve or ongoing training sessions. The bottle shop workhorse. 

Best for:

  • Shops with room for a unit behind the counter
  • Retailers opening premium bottles without waste risk
  • Smaller operators starting simple and scaling later
Enomatic wine dispenser

How an Enomatic works in a bottle shop

Choose your setup.

Behind the counter (Unica Start) or card operated (Unica Roma). We'll help you work out what fits your format and customer base. Tastings can be paid or unpaid, depending on how you run things.

Load your bottles.

Open the wines you want to feature and slot them in. The machine seals each bottle with argon immediately – preservation starts the moment it's loaded.

Set your pours.

Each wine can have between 1-3 calibrated pour sizes. Pre-set to the ml for consistency.

Customers taste, then buy.

The bottle on the machine is the bottle on the shelf. What they taste is exactly what they're taking home.

No waste.

Anything that doesn't sell as a tasting pour stays fresh for up to 21 days – still sellable, no loss.

Read our free guide

How to Price and Profit From Tastings at Your Bottle Shop

Offering tastings in your bottle shop is more than a hospitality gesture—it’s a smart sales tool. Tastings introduce customers to new wines, drive sales of premium products, and encourage loyalty and community. But how do you ensure your tasting program is both engaging and profitable?

enomatic wine machine retail
Enomatic 7

Modular machines to fit your space.

At The Reserve Cellar & Wine Bar, they use two units (a Unica 8 and a Unica 4) to offer 12 bottles of premium wine by the glass.

Explore Unica
Gusto da Gianni enomatic wine

Elevate your back bar.

At Gusto da Gianni, they upgraded their 10-year-old unit to a brand new Unica Start 8 during recent renovations.

Explore Unica Start
Wineology self-service enomatic

Offer self-service for a highly engaging customer experience.

Wineology uses 12 modular Unica 8 units (as well as a Unica Bubbles) to offer 100 wines by the glass in a self-service concept.

Read the Wineology case study

Frequently asked questions

Read more FAQs here.

How much does a wine dispenser cost for a bottle shop?

The Unica Start (for behind the counter) starts from $7,200 inc. GST and freight for a 2-bottle unit, up to $18,500 for an 8-bottle unit. Card-operated Unica Roma units start from $18,000.

See all pricing here →

How long does wine stay fresh in an Enomatic machine?

Around 21-30 days for most wines when preserved straight away with high-purity argon. Compare that with 24 hours for an open bottle without preservation. That single difference fundamentally changes the economics of running a tasting program – you can open your best bottles without gambling on selling enough that day.

Do I need professional installation?

The Unica Start is designed for self-installation – it's plug-and-play. No technician required (although we can arrange this if you would like professional installation and staff training).

The Unica Roma system requires professional installation, which we handle directly across Australia. We'll discuss this with you when you book a call with us.

What gas do I need to run an Enomatic?

High-purity argon. We recommend argon for slightly better preservation than nitrogen. Ongoing cost is roughly $5 per week.

We recommend SupaGas as a reliable Australia-wide supplier.

Can I run a wine membership or loyalty program with an Enomatic?

Yes – and this is one of the most powerful ways bottle shops use these machines.

The Unica Roma's EnoSoft Professional software supports customer profiles, pre-paid cards, tab-style billing, and spending limits. It's built for exactly this use case: creating a loyal community around wine discovery in your store.

Is Enomatic better than Coravin for a bottle shop?

Coravin works well for occasional single-bottle pours. For a proper tasting program – multiple wines, calibrated pour sizes, temperature control, and the option for self-service – Enomatic is purpose-built for the volume and consistency a retail environment needs. At ~US$1 per pour, Coravin's ongoing gas capsule costs also become significant at scale; Enomatic uses bulk argon at around $5 per week.

Can I offer self-service tastings without extra staff?

Yes – that's the core of the Unica Roma setup. Your customers, once signed up, can use a pre-loaded wine card to pour their own selections. Staff load the cards at the point of sale. The machine handles the pouring, the preservation, and the calibration.

This will largely depend on your liquor license, of course. Many clients choose to only allow their staff to operate the Enomatics, which is an engaging customer service style as well.

What warranty and maintenance is included?

A three year warranty is included in your purchase.

We will send you a link to access our troubleshooting library too, which includes videos showing you how to fix the most common issues, such as a blocked tube or a Wifi connection issue. We want you to be able to get your machine back online as quickly as possible, and find that 99% of our servicing requests can be solved with these free instructions.

Do you offer financing options?

We work with Silverchef on financing; you can get approval in under five minutes. We know cash flow in business is key, and that enomatic® machines are an investment.

You can learn more about financing options here.

Ready to chat?
Book a phone call here

Our Business Development Manager, Phoebe, will speak with you directly to understand your business, your wine program, and what you’re trying to achieve in your shop.

In 15–20 minutes, you’ll get:

  • Clarity on which system suits your space, and how it will work
  • A tailored quote
  • Information on financing options through SilverChef, if relevant

If it’s a good fit, we’ll outline next steps. If it’s not, you’ll still walk away with a clearer plan. Request a call here and choose a time that suits you.